Consultant London

Hello My name is Phil Mckeith. I am an eCommerce and paid media consultant based in London & Kent. My approach is data driven with a focus on profitability and achieving a high return-on-investment for my clients.

Are you looking to reduce operating costs, improve customer acquisition and grow repeat revenue? I provide marketing support and third party commerce through my managed services.

Are you searching for an eCommerce consultant who can accelerate direct-to-consumer sales with a proven track record for delivering multi-million pound growth Get Started Today

Grow Your eCommerce Business

Increase your DTC eCommerce profitability

+82% New Customers

Improve paid media performance. Recent benchmarks include reducing the customer acquisition cost (CAC) by -76%. Growing new sales by +71% and new customer revenue by +82%.

+97% Repeat Customers

Increase Customer Lifetime Value. Results include improving repeat sales by +97% and repeat revenue by +159%. Raised the repeat purchase rate by +71% and extended the customer relationship length by +43%.

-71% Platform Costs

Return-on-Investment. Achievements include reducing technical cost of ownership by -71% whilst increasing the revenue per employee +156% and growing direct-to-consumer sales by +204%.

The Future Of Ecommerce

Are your digital sales growing?

Digital Paid Media

The UK digital ad spend has already become the dominant ad medium 66.4%. In 2019, UK digital advertisers spent almost £15 billion on digital ads. This will equate to almost two-thirds of the total ad market

+17.6% Digital ad spend

Digital Buyers

In 2021, over 2.14 billion people worldwide are expected to buy goods and services online, up from 1.66 billion global digital buyers in 2016.

+129% Growth in digital buyers.

Cross Border Commerce

In 2016 The Nielsen Global Connected Commerce Survey polled respondents in 26 countries. More than half of online respondents in the study who made an online purchase in the past six months say they bought from an overseas retailer (57%).

Australia 66%
Canada 65%
China 58%
India 74%
United States 29%
United Kingdom 52%

57% cross border transactions

* Source of data eMarketer