AI MARKETING CONSULTANT — KENT, UK
Your Marketing
Engineer
Marketing infrastructure for DTC brands. AI-era marketing consultancy for £2–50m ecommerce. Based in Kent, working with brands across the UK and Europe.
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To create, to craft, to change the way we work.
AUDITING SERVICES
The Diagnostics
My Audits:
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Process gaps are the hidden tax on every growing business. I map your standard operating procedures against actual team behaviours, identifying where inconsistency, duplication or absence of process is creating friction, increasing risk and limiting scale.
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You cannot optimise what you cannot accurately measure. I assess the quality, completeness and reliability of your data infrastructure, from tracking and tagging through to reporting, ensuring every decision is grounded in numbers you can trust.
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Strategy without scrutiny drifts. I audit your full marketing output: channels, messaging, targeting, creative and spend, benchmarking performance against commercial objectives and identifying where effort is misaligned, wasted or simply missing.
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Every ecommerce business has a conversion problem they haven't found yet. I systematically evaluate your full trading environment: UX, merchandising, pricing, promotions, fulfilment and platform architecture, to find exactly where revenue is slipping through the cracks.
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A brand that cannot be articulated cannot be scaled. I assess the coherence, distinctiveness and commercial potency of your brand, from visual identity and tone of voice through to customer perception, identifying the gap between how you intend to be seen and how you actually are.
WHERE TO START
Every great build starts with a strip-down. Before systems can be optimised, strategies refined or teams realigned, you need a precise understanding of where things stand, and where they don't.
My audit programmes deliver exactly that: a detailed, honest reading of your business, stripped of assumptions and built for action.
Commerce is complex until it's concise.
AI MARKETING SERVICES
The Handbooks
My job is to distil complexity until it's useful, to build things with enough craft that they outlast the brief. The Handbooks below are working knowledge: the marketing operations playbooks I've built over 30 years inside DTC and ecommerce businesses, organised the way an operator actually thinks. I call them Handbooks rather than courses because they're built to evolve. The technology moves fast, and so does the thinking behind them.
My Handbooks:
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Direct-to-consumer is about owning the customer relationship from first click to repeat purchase, without an intermediary taking your margin and your data. The technical infrastructure that makes DTC scale is feed management, attribution, retention architecture and the data layer that connects it all. I build the systems that make it compound.
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Paid media is the fastest way to grow and the fastest way to burn money. The difference is attribution. Knowing which channels, creatives and audiences are actually driving revenue, not just claiming credit for it. I build the measurement frameworks and campaign structures that make every pound of spend accountable.
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Revenue is vanity, margin is sanity. Profit leaks through discounting, returns, channel mix drift and fulfilment inefficiency, often without a clear line of sight to where. I trace margin through every cost line, identify where it is being lost, and build the commercial strategies to recover it before it becomes a crisis.
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A brand that cannot be articulated cannot be scaled, and in an AI-driven world it cannot be automated either. This handbook covers how to build the brand guidelines and creative frameworks that give your team and your AI systems the same clear rules to follow, so every output, human or machine-generated, reflects the same commercial intent.
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A dashboard should read like the instrument panel of a well-built vehicle: the things that matter right now, with warning lights for what needs attention. This handbook covers how to design the commercial reporting infrastructure your team actually navigates by: from the KPIs that matter to the platform architecture running underneath them.
Excellence evolves from craftsmanship.
WHERE STRUCTURE MEETS CRAFT
The Studio is where diagnosis becomes direction. Once the structure is understood, everything that follows must be built with the same precision it was stripped down with: the brand, the experience, the system.
Great creative work is not decoration. It is architecture.
STUDIO SERVICES
The Projects
My Services:
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When an AI system represents your brand, it works from whatever context you give it. Get that wrong and the output is generic, off-brand or inconsistent. I build the structured context files, agent rules and behavioural recipes that govern exactly how AI systems think, respond and act on your behalf.
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RAG (Retrieval-Augmented Generation) connects AI to your specific business knowledge: your products, your customers, your history. It stops working from generic assumptions and starts working from your data. MCP (Model Context Protocol) connects AI agents to your live systems in real time. Together they form the data infrastructure that makes AI genuinely useful rather than impressively vague.
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Before you automate anything, you need to know which processes should run on agents, which should stay human, and exactly where they hand off to each other. A Business Process Information Map is that blueprint. I design the human-AI workflow for your business so automation runs where it should and people stay in control where they need to be.
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AI is only as good as the data you feed it. I structure your data using proven architecture patterns, organising raw, cleaned and analytics-ready layers so your systems can actually use what you have. I also build the schemas that make your products and content readable by search engines, AI systems and the platforms your customers use.
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Brand and creative decisions are increasingly being made by algorithms. What gets shown, to whom, and in what format. Understanding how to feed those systems with the right creative inputs is now a technical skill, not just a creative one. I bridge the gap between brand strategy and the AI systems that distribute it.
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Generative AI can produce content, creative and copy at a scale no team can match, but the default instinct is to use it like a faster typewriter. The real opportunity is using it as a production engine with your brand, data and customer knowledge built in. I design the systems that make AI output distinctly yours, not generic.
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AI agents are software that can research, decide and act autonomously, and they are already changing how consumers shop and how businesses operate. On the consumer side, your brand needs to be discoverable and purchasable when an AI agent is doing the buying. On the operations side, that means deploying agents to run your visual merchandising, trading reviews and media buying around the clock. I build the frameworks for both.
A path is a journey, an adventure is a direction.
COACHING AND TRAINING SERVICES
The Programmes
My Programmes:
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1:1 coaching for founders setting direction. Strategy, P&L, marketing, operations, technology. Monthly sessions, async access, 3-month minimum.
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1:1 coaching for Heads of Marketing, Ecommerce Directors, and the people running the function day-to-day. Often commissioned by the founder.
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Group coaching with a marketing or ecommerce team (typically 4–8 people). 12-week cohort or quarterly cycles. Run through the Handbooks, applied to the business.
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1:1 coaching for individual contributors (performance marketers, brand managers, ecommerce managers, analysts). Tactical, skill-building. Typically funded by the team budget.
NAVIGATING FORWARD
The engine has been stripped, rebuilt and tested. The Wheel is where you learn to drive it. Every Programme below is one-to-one or small-group coaching, working through the Handbooks applied to your business. No demos, no theory. Just what actually works in the real world.
Start a ConversationCONTACT
Start The
Conversation
Every engagement starts the same way: a conversation about where you are and where you want to get to. No pitch. No jargon. Just an honest read of the situation and a clear view of what's possible.
Based in Faversham, Kent. Working with brands across the UK and beyond.
BOOK A FREE AUDIT
Fill in the form and I'll be in touch within 24 hours.