I believe the future of commerce and work is entering an acceleration phase. Against the backdrop of machine learning and mass automation, I believe people can and should continue to add value within the digital economy,
V3locity is my e-commerce coaching framework designed for founders, in-house teams and freelancers seeking gains in performance. Utilising data science, system thinking and virtualisation to unlock trapped Value.
With over 24 years experience my e-commerce coaching sessions aim to improve leaders, teams and individual contributors performance within Direct-to-Consumer trading and marketing functions.
Performance Pain Points
Diminishing Performance
Have your wholesale or retail sales channels diminished? What is the ratio of your online sales? If less than 50% of the total gross you are falling behind the adoption curve. In 2022 internet sales have already reached 30.2% of total retail sales in the UK (ons.gov.uk). The good news is you still have time. Reach out to me today!
Digital Skill Gaps
Digital workers rotate jobs frequently due to a hard skill shortage, competition for talent and organisation culture alignment. High attrition rates can result in oscillating top-line sales performance and compounding bottom-line investment. Need help with digital skill resources? Let’s have a chat
Productivity
Achieving a healthy EBITDA is far more complex than wholesale or business-to-business operating models. In addition, DTC eCommerce follows a non-linear attribution, so it can be challenging to determine which of your cost centres can be optimised. So first, let’s discuss your P&L challenges?
eCommerce Coaching Services:
Performance
- DTC Commerce
- Marketplaces
- Marketing
Management
- Training / Upskilling
- Third-Party / Agencies
- In-house Teams
Productivity
- Data Analytics
- Agile Operations
- A.I. Automation
204
Increased DTC online gross sales by +204% and reduced operating costs by (-71%) over 3 years.
37
Increased net profit +37% year on year by cutting operational costs and yielding better performance from a (-10%) marketing spend optimisation.
38
Launched new direct-to-consumer brand channel with +38% net sales growth like-for-like over consecutive years
159
Increased repeat revenue by +159% YoY through the deployment of new customer relationship management tools, RFM data analysis, email platform optimisations
71
Increasing new customer orders by +71% and gross revenue by +82%, whilst reducing the customer acquisition cost by (-76%)
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How can I help you with your business metrics? What are your current challenges to online growth?
Pricing
Outcome-orientated coaching for DTC e-commerce brands and teams
Marketing Coaching
£ 499
Per Month- Customer Acquisition
1-1 session: Paid, Earned, Owned Media
(1 per month). - Customer Retention
1-1 session: CRM, Email, CLV
(1 per month). - Action plan
Task prioritisation: Asana, Jira
(bi-weekly). - Support
Troubleshooting, ad-hoc Q/A
(Slack/email). - Data Analytics
BI management dashboards
(BigQuery/Google Data Studio).
Productivity Coaching
£ 999
Per Month- Trade Performance
Team coaching calls
(4 per month). - Marketing/Trade
calendar adjustment calls
( weekly). - 1-to-1 Productivity
1:1 Coaching calls
(2 per month). - Action plan
Task prioritisation: Asana, Jira
(bi-weekly). - Regular support
Check-ins, Ad-Hoc Q/A
(Slack/email). - Data Analytics
BI management dashboards
(BigQuery/Google Data Studio).
Growth CoachingMost Popular
£ 1499
Per Month- KPI Review
OKR / KPI calls
(4 per month). - Trade Performance
Data analysis and actions
(Weekly). - P&L Review
Gap analysis and forecasting
(Monthly) - Regular Support
Check-ins, ad-hoc Q/A
(Slack/Email). - Data Analytics
BI Management Dashboards
(BigQuery/Google Data Studio)
Clients
Brands & Retailers I have worked with over the past 24 years
