Hello My name is Phil Mckeith. I am an eCommerce and paid media consultant based in London & Kent. My approach is data driven with a focus on profitability and achieving a high return-on-investment for my clients.
Grow Your eCommerce Business
Increase your DTC eCommerce profitability
+82% New Customers
Improve paid media performance. Recent benchmarks include reducing the customer acquisition cost (CAC) by -76%. Growing new sales by +71% and new customer revenue by +82%.
+97% Repeat Customers
Increase Customer Lifetime Value. Results include improving repeat sales by +97% and repeat revenue by +159%. Raised the repeat purchase rate by +71% and extended the customer relationship length by +43%.
-71% Platform Costs
Return-on-Investment. Achievements include reducing technical cost of ownership by -71% whilst increasing the revenue per employee +156% and growing direct-to-consumer sales by +204%.
The Future Of Ecommerce
Are your digital sales growing?
Digital Paid Media
The UK digital ad spend has already become the dominant ad medium 66.4%. In 2019, UK digital advertisers spent almost £15 billion on digital ads. This will equate to almost two-thirds of the total ad market
+17.6% Digital ad spend
In 2021, over 2.14 billion people worldwide are expected to buy goods and services online, up from 1.66 billion global digital buyers in 2016.
+129% Growth in digital buyers.
Cross Border Commerce
In 2016 The Nielsen Global Connected Commerce Survey polled respondents in 26 countries. More than half of online respondents in the study who made an online purchase in the past six months say they bought from an overseas retailer (57%).
57% cross border transactions
* Source of data eMarketer