Hello My name is Phil Mckeith. I am an eCommerce and paid media consultant based in Kent, UK. I provide ecommerce coaching, consulting and managed services to merchants around the world.
Recruiting an experienced ecommerce team and scaling online sales 1.3 x every year is the challenge facing enterprises in the digital first economy. Sound Familiar?
Back engineering an ‘Agile’ culture or ‘Start-Up’ environment and retaining your best digital talent requires time and significant investment. Interested in the alternative?
3 Problems Facing Online Merchants
Declining Retail Sales
Have your wholesale and retail sales channels diminished? I can help your business move up the value chain finding new customers through direct-to-consumer, online marketplaces and drop shipping ecommerce opportunities.
Digital Talent Gaps
Digital workers rotate jobs more often due to a hard skill shortage, competition for top talent and organisation culture clashes. I can up-skill your current team or provide ecommerce managed services through a freelance virtual team managed by me.
High Operating Costs
Adding direct-to-consumer commerce to your P&L can be eye watering expensive. I can provide burn rate analysis, multi-year forecasting and cost centre optimisation opportunities over short and long yield cycles.
Focused on Results
Recent eCommerce Achievements
New Customer Revenue
Improve paid media performance. Recent benchmarks include reducing the customer acquisition cost (CAC) by -76%. Growing new orders by +71% and new customer revenue by +82%.
Repeat Customers
Increase Customer Lifetime Value. Results include improving repeat sales by +97% and repeat revenue by +159%. Raised the repeat purchase rate by +71% and extended the customer relationship length by +43%.
Operating Costs
Return-on-Investment. Achievements include reducing technical cost of ownership by -71% whilst increasing the revenue per employee +156% and growing direct-to-consumer sales by +204% over 3 years
The Future Of Ecommerce
Are your digital sales growing?
Internet sales as a percentage of total retail sales has reached an exponential growth point increasing from 8.1% (2011) to 27.9% (2021) * Source: ons.gov.uk
28
Internet Sales 2021
129
Growth in Digital Buyers
57
Cross Border Transactions
Digital Paid Media
The UK digital ad spend has already become the dominant ad medium 66.4%. In 2020, UK digital advertisers spent £16.47 billion on digital ads an increase of £808m year-on-year or 5.2%. This will equate to almost two-thirds of the total ad market **
Digital Buyers
In 2021, over 2.14 billion people worldwide are expected to buy goods and services online, up from 1.66 billion global digital buyers in 2016.
Cross Border Commerce
In 2016 The Nielsen Global Connected Commerce Survey polled respondents in 26 countries. More than half of online respondents in the study who made an online purchase in the past six months say they bought from an overseas retailer (57%).