eCommerce Consultant

Ready to accelerate
your online sales?


Hello, I am Phil Mckeith, an independent digital and data consultant.  I provide eCommerce consulting to online merchants worldwide with a laser focus on profitability. 

I have a proven track record for reducing operating costs, data analytics and performance leadership. If you’re looking for an alternative to expensive in-house teams or elusive agencies, continue scrolling.

I have designed a framework, V3locity,  which drills deep into your data to extract hidden opportunities. My approach increases data accuracy and, therefore, quicker yet effective decision-making.

eCommerce Choke Points

Declining Offline Sales

Have your wholesale or retail sales channels diminished? What is the ratio of your online sales? If less than 50% of the total gross you are falling behind the adoption curve. In 2022 internet sales have already reached 30.2% of total retail sales in the UK ( The good news is you still have time. Reach out to me today!

Digital Talent Gaps

Digital workers rotate jobs frequently due to a hard skill shortage, competition for talent and organisation culture alignment. High attrition rates can result in oscillating top-line sales performance and compounding bottom-line investment. Need help with digital skill resources? Let’s have a chat

High Operating Costs

Achieving a healthy EBITDA is far more complex than wholesale or business-to-business operating models. In addition, DTC eCommerce follows a non-linear attribution, so it can be challenging to determine which of your cost centres can be optimised. So first, let’s discuss your P&L challenges?

eCommerce Consulting Services:


  • DTC Commerce
  • Marketplaces
  • Marketing


  • Training / Upskilling
  • Third-Party / Agencies
  • In-house Teams


  • Data Analytics
  • Technology Strategy
  • System Integration


Performance Results


Increased DTC online gross sales by +204% and reduced operating costs by (-71%) over 3 years.


Increased net profit +37% year on year by cutting operational costs and yielding better performance from a (-10%) marketing spend optimisation.


Launched new direct-to-consumer brand channel with +38% net sales growth like-for-like over consecutive years


Increased repeat revenue by +159% YoY through the deployment of new customer relationship management tools, RFM data analysis, email platform optimisations


Increasing new customer orders by +71% and gross revenue by +82%, whilst reducing the customer acquisition cost by (-76%)


How can I help you with your business metrics? What are your current challenges to online growth?


Brands & Retailers I have worked with over the past 24 years