I am a digital and eCommerce consultant with over 20 years of experience with digital technologies. I help brands, enterprises and organisations connect with consumers and unlock value in their employees by inspiring positive change.
My long career reflects the ability to adapt to a rapidly changing environment and embrace new ideas and methods of working. It sounds like typical consultant fluff, right? So why am I different to the rest?
As a wholly independent consultant, I refuse to take commissions from tech companies. This means I can advise you truthfully about the range of options and help you find the best solution, and I can help you negotiate the best deals to cut operating costs.
I was born in Leeds, a northern UK city which has a strong heritage through textiles. Derelict mills from its industrial past surrounded the village I grew up in. These once impressive powerhouses left a lasting impression on me about not standing still, the importance of adapting to change and not accepting the status quo.
Whilst still at school, my work experience at a local advertising agency introduced me to a world and industry transitioning from analogue to digital. I got to know MacMan, not MadMen, who introduced me to “desktop publishing” whilst the rest of the agency still used markers, light-boxes, and Letraset to produce adverts.
My unique journey of accumulating broad knowledge of design, marketing, and technology makes a difference. I spent the first ten years agency-side with clients including Disney, Formula One, First Direct, Pfizer, Umbro, Heinz, and the last ten years client-side working with tech start-ups and retailers, including Asda, Black Sheep Brewery, Medtronic, Superdrug and Yumi.
I have learned to work anywhere, anytime, with anyone in the world through an anything is possible attitude. Working at the same place and time with the same local people is desirable and secure, but not the world I grew up in or worked within.
When I entered the job market 24 years ago, the web existed at the edges. Today it sits at the centre of not just work but life. It presents many opportunities for those bold enough to adopt change quickly, solve complex problems, match demand with supply and connect with the remotest of people.
Over my professional career, I have become increasingly aware of organisations, businesses, and individuals struggling with change and the acceleration away from them. With that cohort in mind, I have designed a framework called V3locity to pivot from mass production to personalised consumption.